SEO Specialist Volunteer/Intern

Company Description

Hasana, Inc. is an accessible luxury brand. The spirit of the

collection features high-end men's and women's clothing and

accessories for timeless style. We provide custom, hand-made items

ranging from contemporary to classic. Each item purchased directly

benefits The Apareció Foundation and women's education.

Hasana, Inc. is seeking talented students in the Chicago Loop area for

a variety of spring internship positions. Take advantage of on the

job training, mentorship and exposure to all aspects of the fashion

industry.

Hasana, Inc. is committed to developing a fun and productive work

culture that is conducive to positive results!

We offer a uniquely open environment that demands initiative and

imagination from every single team member that are heard, tested, and

genuinely empowered to lead by example and create lasting impacts on

our organization, its programs, and the community.

Please note that this is an unpaid internship.

This is an unpaid Volunteer / Intern position.

Job Description

The Aparecio Foundation is looking a pro bono Search Engine Optimization (SEO) Specialist to optimize all website and internet properties to attract and engage online visitors. This person would use their SEO savvy to help build Aparecio's online presence and public awareness. The SEO Specialist will use knowledge of web marketing to implement search strategies and track the effectiveness of new and existing campaigns.

Duties / Responsibilities:

● Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format. 

● Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. 

● Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click‐through rates, and cost‐per clicks. 

● Communicate and collaborate with merchants, webmasters, bloggers, or online editors to place sales‐oriented hyperlinks in high‐traffic locations. 

● Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. Inspire change. Empower women. Believe in a better future.

● Conduct financial modeling for online marketing programs or Web site revenue forecasting. 

● Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance. 

● Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current and accurate. 

● Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML). 

● Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

Qualifications

● Knowledge is defined as the acquisition of information stored in memory through experience and learning. 

 ● Skills represent the practical aspect of knowledge. The implementation of knowledge in daily tasks that can be acquired or developed through training is termed as skill. 

 ● Lastly, ability is characterized as the stable and abstract behavioral and cognitive capacity.

 ● Bachelor’s Degree (required), Master’s Degree (preferred) 

 ● A minimum of 1‐3 years of web experience is required

 ● Knowledge of HTML; CSS; blogging platforms like Wordpress; more advanced programming languages as needed; and MS Office 

 ● Willing to volunteer expertise pro bono

Additional Information

All your information will be kept confidential according to EEO guidelines.