Social Media Specialist

Position Responsibilities

· Work closely with marketing stakeholders to develop strategy for integrated social media campaigns including for all Texas Capital brands, including Bask Bank.

· Develop original content for the employee advocacy tool to enable frontline members to share branded content with their audiences.

· Lead the strategic compliance and governance workflows for content approvals across paid and social media channels.

· Lead community management and listening activities across all social media channels for all Texas Capital brands.

· Respond to client commentary, answer inquiries and identify and escalate complaints and potential issues.

· Work closely with marketing research team to understand and uncover insights specific to target audiences and relay into social media opportunities.

· Vet affiliate and third-party vendor opportunities to innovate on new go to market strategies and to reach new audiences.

· Remain up to date with the latest advertising and social media trends to drive business initiatives now and look forward to enhance overall effectiveness of media and advertising strategy.

· Develop comprehensive reports on social media activities to facilitate cross-departmental collaboration and informed decision-making.

Qualifications

· 3-5 years’ experience in advertising, media, social media or a related field – strong B2C background and experience with highly regulated industries preferred.

· Bachelor’s degree in advertising, communications, business, marketing, or related degree.

· Social media experience with a strong understanding of social media channels, best practices, digital advertising techniques and marketing technology platforms.

· Demonstrated ability to collaborate with cross-functional teams.

· Superior communication, problem solving skills and ability to learn and adapt quickly.

· Familiar with marketing project management tools such as Asana and community management tools such as Sprout Social.

· Self-motivated and strong organizational skills.

· Demonstrates flexibility and thrives in fast-paced, dynamic and changing environments.

· Comfortable using collaboration and CRM tools such as Asana and Salesforce.

Location: Dallas, TX

Travel Requirements: 15-20% (typically between corporate offices as needed)

The duties listed above are the essential functions, or fundamental duties within the job classification.  The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.