Solutions Marketing Specialist
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What you'll do
- Lead the local execution of LATAM priority campaigns.
- Serve as a key marketing partner to the local solutions team.
- Actively participate in solutions meetings, QBRs, and regional campaign meetings to ensure marketing activities are directly influencing the pipeline.
- Execute micro-campaigns by solution to address pipeline gaps, focusing on downmarket strategies.
- Implement and manage solution campaigns scaling our reach through local distributors, service providers, and partners.
- Manage the end-to-end lifecycle of programs, from target selection and digital execution to post-campaign analysis and ROI reporting.
- Drive the narrative of our platform evolution - shifting the conversation from "point products" to our integrated security platform - ensuring consistency in messaging across every local touchpoint.
What they're looking for
- 5+ years of B2B marketing experience in the technology/SaaS sector.
- Deep understanding of demand generation metrics, funnel management, and campaign execution.
- Proven track record of managing multi-channel programs, including events, digital media, and partner-led initiatives.
- Ability to translate high-level growth targets into actionable marketing plans.
- Strong understanding of the Latin American business landscape and sub-regional market nuances (Mexico).
- A natural collaborator who can build strong, trusted relationships with cross-functional teams, including Sales, BDRs, Partner Marketing, and Global Marketing teams.
- Proficiency in marketing automation (e.g., Marketo, Eloqua) and CRM (Salesforce) to track performance, optimize ROI, and report on KPI achievement.
- Bachelor’s degree in Marketing, Business, or related field.
- Fluency in Spanish (mandatory) and professional proficiency in English (essential for HQ alignment).
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Our Mission
At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.
Who We Are
In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!
This role is remote, but distance is no barrier to impact. Our hybrid teams collaborate across geographies to solve big problems, stay close to our customers, and grow together. You will be part of a culture that values trust, accountability, and shared success where your work truly matters.Job Summary
Your Impact
Solutions Delivery: Lead the local execution of LATAM priority campaigns.
Solutions Alignment: Serve as a key marketing partner to the local solutions team. Actively participate in solutions meetings, QBRs, and regional campaign meetings to ensure marketing activities are directly influencing the pipeline.
Transactional Growth: Execute micro-campaigns by solution to address pipeline gaps, focusing on downmarket strategies.
Partner Co-Marketing: Implement and manage solution campaigns scaling our reach through local distributors, service providers, and partners.
Execution Excellence: Manage the end-to-end lifecycle of programs, from target selection and digital execution to post-campaign analysis and ROI reporting.
Platform Advocacy: Drive the narrative of our platform evolution - shifting the conversation from "point products" to our integrated security platform - ensuring consistency in messaging across every local touchpoint.
Qualifications
Experience: 5+ years of B2B marketing experience in the technology/SaaS sector. Deep understanding of demand generation metrics, funnel management, and campaign execution.
Strategic Execution: Proven track record of managing multi-channel programs, including events, digital media, and partner-led initiatives.
Business Acumen: Ability to translate high-level growth targets into actionable marketing plans. Strong understanding of the Latin American business landscape and sub-regional market nuances (Mexico).
Collaboration: A natural collaborator who can build strong, trusted relationships with cross-functional teams, including Sales, BDRs, Partner Marketing, and Global Marketing teams.
Data-Driven: Proficiency in marketing automation (e.g., Marketo, Eloqua) and CRM (Salesforce) to track performance, optimize ROI, and report on KPI achievement.
Education: Bachelor’s degree in Marketing, Business, or related field.
Language: Fluency in Spanish (mandatory) and professional proficiency in English (essential for HQ alignment).
Our Commitment
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.Company
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