Vice President, Creative Services and Marketing - Rejuvenation

About the Role

The VP, Creative Services and Marketing is responsible for setting the creative direction and marketing strategy for the Rejuvenation brand across all customer-facing channels, including web, email, print, paid media, organic social, retail marketing, PR, events, brand partnerships and campaigns.

This role owns the integrated brand vision, seasonal marketing strategy, campaign storytelling, editorial direction, creative standards, and customer engagement strategy. The VP leads and develops high-performing creative and marketing teams, establishes clear priorities, allocates resources, and partners with cross-functional leadership to deliver compelling brand experiences that drive awareness, traffic, customer acquisition, conversion, and sales.

Responsibilities

•   Set the overall creative direction and brand marketing strategy for Rejuvenation, ensuring a cohesive and elevated brand experience across web, email, print, retail, social, paid media, PR, events, Photo and other customer touchpoints.

•   Lead seasonal and evergreen marketing strategies that support key merchandising initiatives, brand value propositions, customer engagement goals, and business priorities.

•   Own the brand's visual expression, voice, editorial strategy, campaign storytelling, and creative standards, ensuring consistency and excellence across all channels.

•   Oversee creative services, brand marketing, content, social, PR, Photo Studio and related teams through clear vision setting, prioritization, coaching, performance management, and talent development.

•   Partner with Ecommerce, Merchandising, Retail, CRM, Site Operations, and other leaders to align creative and marketing plans with customer needs, channel strategies, and financial goals.

•   Guide the development of major campaign concepts, homepage and landing page strategies, email and print programs, retail marketing, paid and organic content, and other high-impact brand experiences.

•   Establish brand standards, design systems, editorial guidelines, and operating processes that improve quality, speed, consistency, and team effectiveness.

•   Evaluate creative performance, customer engagement, channel results, and market trends to inform future strategies, optimize conversion, and identify growth opportunities.

•   Represent the brand's creative and marketing point of view with executive leadership, influencing stakeholders and driving alignment across teams.

•   Identify and oversee strategic collaborations, partnerships, influencer programs, media outreach, and launch plans that expand brand reach and strengthen customer connection.

Required skills and qualifications

•   12+ years of progressive experience in brand marketing, creative services, art direction, or digital retail creative; retail, home furnishings, interiors, or premium lifestyle brand experience preferred.

•   7+ years of experience leading and developing multi-disciplinary teams, including creative, design, content, social, PR, and/or brand marketing functions.

•   Proven ability to set enterprise-level brand vision and translate strategy into integrated creative and marketing programs that drive awareness, engagement, customer acquisition, conversion, and sales.

•   Strong portfolio or body of work demonstrating excellence in brand storytelling, campaign development, digital design, editorial content, and customer-facing creative experiences.

•   Deep understanding of direct-to-consumer marketing, homepage and onsite storytelling, email marketing, print, retail marketing, digital merchandising, and customer shopping behavior.

•   Exceptional visual taste, editorial judgment, communication, presentation, and stakeholder management skills, with demonstrated ability to influence senior leaders and cross-functional partners.

•   Strong business, operational, and analytical acumen with the ability to balance strategic leadership with effective execution in a fast-paced, deadline-driven environment.

•   Experience improving creative and marketing processes, prioritization, resource allocation, and workflow management across multiple channels and initiatives.

•   This role requires being onsite in the Portland office Full-Time

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

•   A generous discount on all WSI brands

•   A 401(k) plan and other investment opportunities

•   Paid vacations, holidays, and time off to volunteer

•   Health benefits, dental and vision insurance, including same-sex domestic partner benefits

•   Tax-free commuter benefits and a wellness program that supports your physical, financial and emotional health

Continued Learning

•   In-person and online learning opportunities through WSI University

•   Cross-brand and cross-function career opportunities

•   Resources for self-development, advisor programs, career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with applicable state and local laws and ordinances.