Brand Manager - Media

Job Location

MUMBAI GENERAL OFFICE

Job Description

P&G was founded over 180 years ago as a simple soap and candle company. Today, we're the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We've spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of hardworking teams have helped us grow into a global company that is governed responsibly and ethically, that is open and visible, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.

Dedication from Us: You'll be at the core of breakthrough innovations, be given exciting assignments, lead initiatives, and take ownership and responsibility, in creative workspaces where new insights thrive. All the while, you'll receive outstanding training to help you become a leader in your field. It is not just about what you'll do, but how you'll feel: encouraged, valued, purposeful, challenged, heard, and inspired.

What we Offer: Continuous mentorship – you will collaborate with peers and receive both formal training as well as day-to-day mentoring from your manager dynamic and encouraging work environment– employees are at the centre, we value every individual and support initiative, promoting agility and work/life balance.

Overview of the job

• This role is that of a brand manager, designated to working on Media management of the assigned brands.

• This role supports and assists in planning and executing brand strategies and brand media strategies within the team or organization. The focus is on specific tasks or segments within a category with clearly defined and narrow objectives. The role requires identifying, defining, and analyzing brand challenges and opportunities.

• The role requires a good understanding of media and the ability to link it closely to brand/business needs and outcomes across traditional media, digital, social and e-com.
• Stakeholder management, business analysis and staying up to date on media landscape and evolution are essential in this role.
• This role reports to Brand directors, working closely with 2 teams – the central media operations teams as well as brand teams.

 

How success looks like:

• Business delivery linked to media building blocks
• Define the role of media as per brand Job to be done.
• Measure impact of media across traditional, digital, social and e-com.
• Ensure right assets presence and strategy by platform.
• Agility and quick learning
• Ability to lead and measure team & Leader on media for brands.
• Interpersonal and self-upskilling

 

Key Responsibilities

• Lead brand media strategy for categories.
• Work closely with category teams to evaluate impact of media on business.
• Lead T&Ls on media.
• Ensure right strategy and budget by platform/customer.
• Ensure right assets by platform/placement
• Collaborate effectively within immediate brand team, media teams as required to maximize job impact and personal learning.

Job Qualifications

• Master's degree (MBA) in Marketing, Mass communication or relevant media experience
• Min 1-3 years of relevant work experience
• Show ability to lead and take initiative.
• Strong analytical, problem-solving skills, and collaboration skills, strategic thinking & analysis and capable of thinking out-of-the-box.
• Effective communication skills

About us

We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

Job Schedule

Full time

Job Number

R000159522

Job Segmentation

Entry Level