Email Campaign Specialist

About HG
HG Insights is the pioneer of Revenue Growth Intelligence. For more than a decade, we have delivered comprehensive, AI- driven datasets on B2B buyers, technology adoption, IT spend, and buyer intent, sourced from billions of data points.
Today, we are a trusted partner to Fortune 500 technology companies, hyperscalers, and innovative B2B vendors seeking precise go-to-market analytics and decision-
making. Through an evolving suite of AI agents that incorporate first-party data and buyer signals, HG Insights enables AI-powered GTM automation across sales, marketing, RevOps, and data analytics teams, modernizing GTM execution from strategy through activation.

About the Role
As the Email Campaign Specialist, you will be responsible for executing and optimizing email campaigns that drive product review submissions. You are also responsible to
analyse campaign results, synthesize learnings, and help make decisions using a data-driven approach.

What you’ll do
• Execute email marketing campaigns targeting registered users to encourage product review submissions and community engagement.
• Work closely with the User Generated Content (UGC) team to create compelling email content that resonates with our audience.
• Work closely with the Customer Success team to understand customer needs and develop campaigns to serve them.
• Ability to combine data from disparate sources to build campaign lists.
• Segment email lists and personalize messaging based on user demographics, preferences, and past engagement to optimize campaign performance.
• Establish and monitor email campaign metrics, including open rates, click-through rates, and conversion rates, to assess campaign effectiveness and inform future strategies.
• Conduct A/B testing to optimize email subject lines, content, layout, and CTAs to drive higher engagement and review submission rates.
• Maintain a comprehensive understanding of CAN-SPAM, GDPR, and other email compliance regulations to ensure campaigns are executed in line with best practices.
• Stay current on industry trends, best practices, and emerging email marketing strategies to ensure our campaigns remain competitive and effective.

What we are looking for
Minimum Qualifications

• 2-4 years of experience in email marketing or a related digital marketing role
• Bachelor's degree in Marketing, Communications, or a related field
• Proficient in marketing automation platforms (e.g., Ortto, Marketo, Salesforce).
• Strong writing, editing, and content strategy skills.
• Data-driven with the ability to analyze and optimize campaign performance.
• Highly organized and able to manage multiple projects with cross-functional teams.
• Strong collaboration, communication, and project management skills.
• Proficient in using AI tools to optimize workflows.

Preferred Qualifications
• Familiarity with Customer Relationship Management systems (CRMs), and basic HTML, CSS, and/or Liquid.
• Experience mapping buyer journeys and developing persona-based campaigns.
• Experience in B2B SaaS or enterprise technology, especially experience with reviews or other forms of UGC.

What we offer/Benefits
We take care of our people fully and genuinely. Every HG Insights employee receives comprehensive healthcare coverage for themselves and their families, a monthly wellness reimbursement and access to Able To professional mental health coaching for stress, anxiety and depression support as per the regions. For your financial future, US
employees benefit from a 401(k) with up to 5% company matching and all UK employees are enrolled in a pension scheme. Every employee also receives stock options because the people who build this company should share in its success.
We invest in your growth through an annual learning reimbursement and a genuine commitment to developing your career at every stage. And through our Culture Club,
you will always have a real voice in shaping the kind of workplace we build together.

Equal Opportunity Employer
HG Insights is proud to be an Equal Employment Opportunity employer. We do not accept unsolicited resumes from recruiters or employment agencies. In the event of a
recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any
financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of HG Insights.