Manager - Sales

About Sojern:

Sojern is the leading AI-powered marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform brings you unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place.

More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Sojern, founded in 2007 and acquired by RateGain in 2025, is headquartered in San Francisco, California with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.

Role Overview:

We are seeking an experienced Sales Manager to drive new business growth for Sojern’s Property Ad Solutions across the Nordics:

| 🇩🇰 Denmark | Copenhagen |

| 🇫🇮 Finland | Helsinki |

| 🇮🇸 Iceland | Reykjavík |

| 🇳🇴 Norway | Oslo |

| 🇸🇪 Sweden | Stockholm |

This is an Individual Contributor role where you will utilise Sojern’s full suite of digital marketing solutions, including SEM, Metasearch, Display, Social, Email, Native, and Video, to help hotels increase direct bookings.

You will identify and develop new business opportunities, build a strong and diversified sales pipeline, and consistently meet or exceed targets.

As a highly driven self-starter with a strong hunter mindset, you will be skilled at understanding the varying needs of different hotel segments, anticipating their marketing and branding challenges, and delivering compelling, tailored pitches that influence key decision-makers. 

Leveraging your expertise in digital advertising, advanced prospecting capabilities, and a consultative selling approach, you will build long-term partnerships and deliver measurable business outcomes, reinforcing Sojern’s position as a leading hospitality marketing partner in the region.

Primary Responsibilities:

• Develop and grow a high-value pipeline by owning and expanding a portfolio of independent and regional chain hotel clients within assigned market(s), with market allocation tailored to the candidate’s experience and expertise. Leveraging Sojern’s full range of advertising solutions (SEM, Metasearch, Email, Social, Display, Native, and Video) while managing the entire sales funnel—from prospecting through close—and executing targeted strategies that drive revenue growth, tailored to each client’s unique needs and market challenges.

• Consistently meet and exceed new business targets, driving revenue impact and overall sales objectives through high-velocity sales activity, including cold calling, prospecting, and structured follow-ups.

• Design compelling pitches using insights to highlight Sojern’s value proposition, educating hotel partners on driving direct bookings, brand visibility, and measurable ROI.

• Collaborate with regional booking engines and other partners to uncover new client opportunities, further expanding Sojern’s global presence, and confidently present at workshops, seminars, and industry events to engage audiences and deliver compelling insights.

• Maintain thorough and up-to-date records of all sales activities, opportunities, and client interactions, employing advanced reporting and dashboards for data-driven insights.

• Work closely with Onboarding, CSM teams, Marketing/PR, Product, and other regional sales teams to share best practices and ensure seamless cross-functional collaboration.

• Be prepared to travel regionally for client meetings, industry events, and trade shows to build relationships and remain informed about market developments.

• Maintain up-to-date knowledge of the latest ad tech innovations, programmatic tools, and hospitality marketing practices to enhance sales pitches and promote continuous improvement.

Qualifications:

• 3+ years of sales experience: With a proven track record in business development, preferably within digital marketing or hospitality. A strong industry network is an advantage. Experience in high-velocity sales environments, including cold calling, prospecting, and structured follow-ups, is required.

• Language Proficiency: Professional fluency in English and Danish is ideally required. Proficiency in other Nordic languages, such as Swedish, Norwegian, or Finnish, would be a plus.

• Digital Marketing Acumen: Solid understanding of the latest advertising trends, channels, and best practices, with hands-on experience in selling media solutions to hotels.

• Hotel Industry Experience: Familiarity with the hospitality sector, whether through marketing or overall Distribution, enabling you to quickly understand hotel-specific challenges and opportunities.

• Pipeline Building Expertise: Proven ability to identify and nurture prospects, maintaining a robust and diversified pipeline that consistently generates new business opportunities.
• Results-Oriented Mindset: Demonstrated track record of meeting or exceeding targets, using data-driven strategies to optimise performance and achieve measurable outcomes.

• Team Player Mentality: Collaborative spirit and willingness to work cross-functionally, sharing knowledge and insights to help the broader team succeed. Comprehensive understanding of sales strategies, market trends, and competitor analysis 

• Proficiency with standard business and sales software, including Salesforce, Google Workspace, and Microsoft Office is required.

Equal Opportunity Statement:

We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.