Flatrock·11 days ago
11 days ago
Marketing Lead
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What you'll do
- Lead the day-to-day marketing function, providing clear priorities, direction and support to the Marketing Operations Specialist.
- Coach and develop the Marketing Operations Specialist, improving capability, ownership and quality of execution.
- Translate the agreed commercial and marketing strategy into an annual marketing plan, campaign roadmap and measurable KPIs.
- Establish clear marketing processes, ownership and delivery standards.
- Manage competing priorities and ensure marketing resources are focused on activity with the greatest commercial impact.
- Work closely with the Commercial Director, providing regular reporting, recommendations and insight into marketing performance.
- Own the end-to-end campaign process, from proposition and audience through to messaging, execution, lead generation, sales follow-up and performance analysis.
- Manage multiple campaigns simultaneously across Flat Rock Technology's core services and target markets.
- Build integrated campaigns using channels including email, LinkedIn, landing pages, webinars, events, thought leadership and partnerships.
- Ensure campaigns have clear objectives, calls to action and measurable outcomes.
- Take a hands-on role in campaign development, messaging, content and execution where required.
- Continuously evaluate campaign performance and improve activity based on data and commercial results.
What they're looking for
- 5+ years' experience in B2B marketing, ideally within technology, professional services, outsourcing, SaaS or another complex B2B environment.
- Experience managing or developing marketing team members.
- Strong track record of developing and executing integrated B2B campaigns.
- Demonstrable experience generating leads and contributing to commercial pipeline.
- Strong understanding of CRM, email marketing, digital campaigns, social media and marketing analytics.
- Ability to turn commercial propositions into compelling campaign messaging and content.
- Experience managing multiple campaigns and priorities simultaneously.
- Strong analytical skills and confidence using performance data to make decisions.
- Excellent written and verbal English.
- Strong stakeholder-management skills and the confidence to challenge, recommend and prioritise.
- Commercially minded, proactive and comfortable taking ownership.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Main responsibilities
Requirements
Company
Flatrock
Varna, Bulgaria
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