Vertical Solutions Marketing Manager

At Mitel, you will have the opportunity to help businesses connect, collaborate and provide better experiences for our customers. You will deliver valuable contributions in creating business success within our global organization utilizing your unique attributes, skills and experience.

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Mitel's Vertical Solutions Marketing team turns the company's communications, collaboration, and AI-driven automation technology into industry-specific solutions that solve real problems for Healthcare, Government, Hospitality, Retail, Education, and Manufacturing organizations. In this role, you'll own product marketing for one or more of these verticals — translating purpose-built solutions such as frontline AI devices, EHR-integrated patient engagement, and mission-critical command and dispatch communications into positioning and content that resonates with industry buyers, from hospital IT directors to retail operations leaders to public safety officials.

You will own vertical solution marketing strategy and execution, including positioning, messaging, go-to-market (GTM) planning, launch execution, and lifecycle marketing for your assigned industries. Working closely with Product Management, Engineering, Sales, Regional Marketing, and external partners, you will drive market differentiation, solution adoption, and competitive positioning across 100+ countries.

Responsibilities:

Vertical Messaging, Positioning & Value Creation

• Develop and own solution positioning, value propositions, messaging frameworks, and competitive differentiation for assigned vertical markets

• Translate industry-specific workflows — clinical, retail floor, dispatch and command, campus, or plant-floor operations — into clear, buyer-relevant messaging for line-of-business and IT decision-makers within each vertical

• Ensure consistent messaging across all customer-facing, partner-facing, and internal communications for assigned verticals

• Create and adapt content across formats including solution briefs, landing pages, case studies, sales presentations, battlecards, video scripts, PR materials, and digital campaigns tailored to each industry's regulatory, operational, and buying context

Launch & Go-to-Market Ownership

• Own end-to-end go-to-market planning and execution for vertical solution launches (e.g., AI-powered frontline devices, EHR-integrated patient engagement, mission-critical command and dispatch communications) across multiple regions

• Develop launch strategy, messaging, audience segmentation, channel approach, and success metrics specific to each vertical's buying committee and sales cycle

• Build and manage integrated launch plans across Product, Engineering, Sales, Enablement, Regional Marketing, and Agency partners

• Identify risks, dependencies, and gaps early — including compliance, certification, and integration requirements specific to regulated or mission-critical verticals — and drive resolution to ensure successful launch execution

• Ensure lifecycle marketing alignment post-launch, including adoption, upsell, and expansion messaging by vertical

Cross-Functional Leadership

• Act as the primary bridge between Product Management, Engineering, and Marketing to translate roadmap and technical capabilities into market-ready, industry-specific messaging and campaigns

• Partner with regional marketing teams across EMEA, North America, and APAC to ensure global vertical strategy is effectively localized

• Collaborate with Sales and Sales Enablement teams to develop vertical competitive positioning, objection handling, and customer-facing enablement materials

• Influence cross-functional stakeholders to align on messaging, priorities, and GTM execution plans for assigned verticals

Market, Customer & Competitive Intelligence

• Lead competitive analysis and maintain up-to-date battlecards for key vertical competitors (e.g., healthcare and patient-engagement vendors, retail frontline communication providers, mission-critical dispatch and command vendors)

• Monitor market trends, regulatory developments, and customer needs across assigned vertical markets

• Gather and synthesize customer, partner, and sales feedback to refine vertical positioning and identify solution gaps or expansion opportunities

• Translate market insights into actionable positioning, messaging, and product marketing recommendations, including input to the product roadmap for vertical-specific capabilities

Pricing, Packaging & Commercial Input

• Contribute to pricing and packaging strategy through vertical market, customer, and competitive insights

• Support Product Management and Revenue teams in evaluating pricing models, packaging structures, and market positioning for vertical solutions

Requirements:

Exceptional written communication in English

• Proven ability to create clear, persuasive, and high-impact messaging for diverse industry audiences and channels

• Experience translating technical product concepts into business value narratives and customer-facing content for a specific vertical or regulated industry

• Strong storytelling, editing, and content structuring skills

Strong product marketing & GTM experience

• 5–8+ years of experience in product marketing, vertical/industry marketing, or go-to-market roles in a regional or global organization

• Proven ownership of solution positioning, messaging, and go-to-market execution, ideally within a regulated or operationally complex industry (e.g., healthcare, public safety, government, retail operations)

• Experience supporting or leading complex solution launches in enterprise technology environments

Strong project & program leadership

• Experience leading cross-functional initiatives involving Product, Engineering, Sales, and Marketing stakeholders

• Ability to manage complex GTM programs with multiple dependencies, timelines, and global coordination requirements

• Strong prioritization, execution discipline, and ability to drive accountability without direct authority

Strategic & analytical mindset

• Ability to interpret market data, customer insights, and competitive intelligence into actionable vertical strategies

• Strong problem-solving skills and commercial awareness, including sensitivity to industry-specific compliance and procurement considerations

• Ability to balance strategic thinking with hands-on execution

Strong interpersonal & influence skills

• Proven ability to influence senior stakeholders across product, sales, and marketing functions

• Strong collaboration skills in global, matrixed environments

• Ability to build alignment across diverse teams and geographies

Additional Skills:

• Experience in vertical or industry marketing roles in B2B technology companies, particularly Healthcare, Government/Public Safety, Hospitality, Retail, Education, or Manufacturing
• Familiarity with EHR/EMR integration, HIPAA/GDPR compliance, mission-critical or JITC-certified communications, or frontline workforce technology
• Telecommunications, Unified Communications (UC), Contact Center, SaaS, or hybrid cloud experience
• Experience with enterprise software, AI-enabled devices, and platform-based products
• Familiarity with pricing strategy, market segmentation, and GTM analytics
• French or German language proficiency
• Experience working in highly matrixed global organizations

To ensure our hiring process is fair, efficient, and transparent, we want to inform all applicants that we may use Artificial Intelligence (AI) technologies, including third party tools to screen resumes and match candidates to job opportunities based on their skills and experience. All applications are also reviewed by our hiring team, and final decisions are made by our hiring managers. Kindly review our privacy policy (Mitel Privacy Policy) for more information and to understand how to exercise any of your rights.

For more information, visit Why Mitel or follow us on LinkedIn here.

Mitel is committed to achieving workforce diversity and creating an inclusive working environment. Diversity makes sense for us, for our customers and for our future. We value different perspectives, skills and experiences, and welcome applications from all sections of the community.