Morgan McKinley·5 days ago
5 days ago
Marketing Lead
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What you'll do
- Take ownership of day-to-day marketing activity across strategy, content, campaigns and execution.
- Manage the transition of marketing activity from an external agency into the business.
- Develop and deliver demand-generation campaigns designed to generate qualified sales pipeline.
- Support ABM activity, events and outbound sales initiatives.
- Work closely with senior stakeholders across sales, supply chain, operations, demand planning, finance and procurement to understand customer needs and create relevant marketing activity.
- Turn existing messaging, customer insights and proof points into sales and marketing materials, including case studies, one-pagers, competitive positioning and ROI content.
- Manage and develop the company's presence across LinkedIn, the website, thought leadership and other relevant channels.
- Support the professional presence and thought leadership of senior members of the business.
- Introduce clear reporting and measurement to demonstrate marketing's contribution to pipeline and revenue.
- Work closely with the founders and wider team, taking ownership of marketing priorities in a fast-moving environment.
- Help establish the processes, tools and foundations required to scale the marketing function over time.
What they're looking for
- Experience in B2B SaaS, enterprise software or another technology-led environment.
- Experience across both content/brand and demand generation.
- Comfortable moving between marketing strategy and hands-on execution.
- Strong written and verbal communication skills, with the ability to translate technical or data-led propositions into clear messaging.
- Experience developing content and marketing assets for B2B audiences.
- Comfortable working with established messaging and buyer research.
- Strong commercial awareness and an understanding of how marketing can support sales pipeline.
- Comfortable working in a fast-moving, resource-constrained start-up environment.
- Self-motivated and able to work independently with a high degree of ownership.
Nice to have
- Experience within supply chain, manufacturing, food and beverage or a related sector.
- Experience working with external agencies or contractors.
- Exposure to ABM and enterprise B2B sales environments.
- Experience working with multiple stakeholders throughout a complex B2B buying process.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Marketing Lead - B2B SaaS
Our client is an early-stage B2B SaaS business operating within the food and beverage manufacturing and supply chain technology space. They are looking for a hands-on Marketing Lead to take ownership of the company's marketing activity and help build the function as the business continues to grow.
Marketing is currently supported by an external agency across messaging, content and PR. This role will gradually bring these activities in-house, working from an established messaging and positioning framework and turning it into a clear company narrative, stronger market presence and a consistent source of qualified pipeline.
This is an opportunity for someone who enjoys working across both brand and growth marketing and is comfortable balancing strategic thinking with hands-on execution. As the business grows, there will be scope to help shape the future marketing function and support the development of a wider team.
Key Responsibilities
- Take ownership of day-to-day marketing activity across strategy, content, campaigns and execution.
- Manage the transition of marketing activity from an external agency into the business.
- Develop and deliver demand-generation campaigns designed to generate qualified sales pipeline.
- Support ABM activity, events and outbound sales initiatives.
- Work closely with senior stakeholders across sales, supply chain, operations, demand planning, finance and procurement to understand customer needs and create relevant marketing activity.
- Turn existing messaging, customer insights and proof points into sales and marketing materials, including case studies, one-pagers, competitive positioning and ROI content.
- Manage and develop the company's presence across LinkedIn, the website, thought leadership and other relevant channels.
- Support the professional presence and thought leadership of senior members of the business.
- Introduce clear reporting and measurement to demonstrate marketing's contribution to pipeline and revenue.
- Work closely with the founders and wider team, taking ownership of marketing priorities in a fast-moving environment.
- Help establish the processes, tools and foundations required to scale the marketing function over time.
Experience & Skills
- Experience in B2B SaaS, enterprise software or another technology-led environment.
- Experience across both content/brand and demand generation.
- Comfortable moving between marketing strategy and hands-on execution.
- Strong written and verbal communication skills, with the ability to translate technical or data-led propositions into clear messaging.
- Experience developing content and marketing assets for B2B audiences.
- Comfortable working with established messaging and buyer research.
- Strong commercial awareness and an understanding of how marketing can support sales pipeline.
- Comfortable working in a fast-moving, resource-constrained start-up environment.
- Self-motivated and able to work independently with a high degree of ownership.
Desirable Experience
- Experience within supply chain, manufacturing, food and beverage or a related sector.
- Experience working with external agencies or contractors.
- Exposure to ABM and enterprise B2B sales environments.
- Experience working with multiple stakeholders throughout a complex B2B buying process.
Company
Morgan McKinley
Dublin, Ireland
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