Sales Engineer

Job Description – Sales Engineer

About the Role

Key Responsibilities

• Identify current and future customer requirements by establishing strong relationships with existing and potential customers.
• Identify new business opportunities and develop prospects through the complete sales cycle.
• Prepare and deliver technical presentations explaining products, solutions and services to customers and prospective customers.
• Confer with customers, engineers and technical teams to assess customer needs and determine appropriate requirements.
• Prepare accurate cost estimates by studying blueprints, plans, specifications and other customer-related documents.
• Consult with engineers, architects and other technical personnel to develop suitable technical and commercial solutions.
• Support and partner with sales executives to plan, prepare and execute strategic deals involving complex sales cycles.
• Develop and present business cases, including the financial benefits and commercial justification associated with sales opportunities.
• Understand customer pain points and successfully match them with the company's products and solutions.
• Create and deliver technical presentations, product demonstrations and solution walkthroughs that clearly communicate the value proposition.
• Communicate customer requirements and feedback effectively to the technical/R&D team for future product enhancements.
• Prepare sales engineering reports by collecting, analyzing and summarising sales information, engineering requirements and application trends.
• Maintain professional and technical knowledge by attending educational workshops, building professional networks and participating in relevant industry events and associations.
• Evaluate sales engineering effectiveness by identifying short-term and long-term issues and recommending appropriate solutions.
• Collect, analyse and document competitive intelligence, market trends and competitor offerings.
• Maintain regular follow-ups with customers and ensure high levels of customer satisfaction and retention.
• Coordinate with internal teams to ensure timely and successful execution of customer requirements.

Required Skills & Experience

• 1–5 years of proven experience as a Sales Engineer, Technical Sales Engineer or similar role.
• Proven track record of selling complex technology/enterprise solutions.
• Strong understanding of consultative and solution-based selling.
• Ability to build and maintain strong, long-lasting relationships with senior executives and key decision-makers.
• Excellent ability to explain complex technical concepts in a simple and easy-to-understand manner.
• Strong technical background with an understanding of, or hands-on experience in, software development and web technologies preferred.
• Excellent written, verbal communication and presentation skills.
• Strong analytical, problem-solving and negotiation skills.
• Ability to understand customer business requirements and translate them into suitable technical solutions.
• Strong commercial awareness with the ability to understand pricing, costing and business cases.
• Self-motivated, hardworking and target-oriented approach.
• Willingness to travel as required for customer meetings, demonstrations and business development activities.

Educational Qualification

• Bachelor’s Degree in Engineering – Mechanical

Key Competencies

• Engineering products Marketing and Sales
• Customer Visits and Presentation
• Customer Support and Training
• Payment follow-ups
• Reporting
• Customer Relationship Management
• Technical Presentations & Product Demonstrations
• Business Development
• Negotiation & Closing
• Problem Solving
• Competitive Intelligence
• Communication & Interpersonal Skills