Senior Associate, Marketing Operations
Delhi NCR, IndiaFull-timeMid · 4-5 years
About this role
About ISDM
The Indian School of Development Management pioneers a transformative approach to management, envisioning a world that is just, equitable, and sustainable. Established in 2016, it serves as a foundational hub for cultivating a robust ecosystem and a cadre of skilled professionals dedicated to advancing social change globally.
Driven by the conviction that the social sector plays a pivotal role in addressing humanity's most pressing challenges, the school operates on the premise that effective management is essential for achieving significant impact. By nurturing talent in Development Management tailored to the unique needs of the social sector, the school aims to catalyze sustainable socio-economic and ecological progress on a large scale.
Recognizing the power of institutions to shape professional ecosystems, the school aims to establish itself as a beacon of excellence in higher education. Through this, it seeks to lay the groundwork for a thriving community of practitioners dedicated to driving positive change in society.
Over the years, Indian School of Development Management (ISDM) has garnered validation, support, and funding from esteemed individuals and organizations. While numerous programs worldwide aim to cultivate management capabilities for the social sector, they often reside within larger university ecosystems or business schools, where they may receive lesser attention compared to mainstream programs. ISDM stands out as the sole institution globally dedicated to fostering a comprehensive ecosystem for Development Management, focusing on pioneering work in critical areas.
ISDM's initiatives encompass:
- Knowledge Creation: Establishing a Global Knowledge Hub to create, disseminate, and institutionalize contextual knowledge on building, leading, and managing social purpose organizations, networks, and platforms.
- Talent Nurturing: Offering the Post Graduate Program in Development Management (PGP-DM) to attract and develop top-tier talent capable of addressing management challenges within the sector.
- Capacity Building: Providing Strategic Capacity Building programs to enhance individual and institutional capacities in development management, thereby fostering sustainable and scalable social impact.
About the Role:
We are looking for a proactive and strategic marketing professional with 4–5 years of experience to support ISDM’s institutional brand-building efforts. The role combines campaign management, content and digital marketing, stakeholder engagement, website management, email marketing, and marketing operations. The ideal candidate should be comfortable working across multiple programmes and initiatives while coordinating with internal teams, external agencies, and leadership.
Key Responsibilities:
- Plan and execute integrated marketing and communication campaigns across digital, email, social media, website, and events.
- Manage ISDM’s email marketing calendar, including newsletters, programme campaigns, stakeholder communication journeys, and database segmentation.
- Coordinate with digital marketing agencies to monitor campaign performance, lead generation, SEO implementation, website traffic, and conversion optimization.
- Serve as the internal point of contact for website maintenance and enhancement projects, ensuring content accuracy, SEO hygiene, timely updates, and agency coordination.
- Develop and publish content across channels including website pages, landing pages, social media, blogs, reports, brochures, and marketing collateral.
- Track, analyse, and report performance metrics across campaigns, website analytics, email marketing, and social media channels.
- Support institutional brand-building initiatives, thought leadership campaigns, webinars, events, and knowledge dissemination activities.
- Work closely with programme teams, faculty, centres, admissions, placements, and leadership to translate organisational priorities into communication plans.
- Manage external vendors and agencies across design, web development, performance marketing, video production, and public relations.
- Ensure adherence to ISDM’s visual identity, messaging framework, and communication standards across all outputs.
- Maintain marketing databases, campaign trackers, project timelines, and reporting dashboards.
- Identify opportunities to improve marketing processes, automation, audience engagement, and stakeholder experience.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Communications, Business, Media, or a related discipline.
- 4–5 years of experience in marketing, communications, digital marketing, or brand management.
- Strong understanding of email marketing, CRM-based communication, audience segmentation, and marketing automation.
- Experience working with websites, CMS platforms, SEO fundamentals, Google Analytics, and digital agencies.
- Excellent writing, editing, and content development skills.
- Working knowledge of social media platforms, digital campaigns, and performance reporting.
- Strong project management and stakeholder coordination skills.
- Ability to manage multiple priorities in a fast-paced and collaborative environment.
- Experience in higher education, consulting, social impact, development sector, or knowledge-driven organisations will be an advantage.
What Success Looks Like
Successful candidates will contribute to stronger brand visibility, improved stakeholder engagement, effective campaign execution, enhanced website and email performance, and seamless coordination of marketing initiatives that support ISDM’s institutional goals.
Remuneration for this role will be commensurate with qualifications & experience. To learn more about us and apply, check out isdm.org.in/careers.
ISDM is an equal-opportunity organization with a particular emphasis on affirmative action. The culture of the organization is one of professionalism while also one that greatly values relationships.