Insights & Intelligence Manager
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About this role
Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
You will be responsible for the following:
Insights & Intelligence Development
- Analyze GCash platform data to identify campaign performance patterns, audience behaviors, and emerging category opportunities.
- Integrate external market intelligence (e.g., Nielsen, Kantar, industry reports) to contextualize platform insights within broader market and consumer trends.
- Develop structured insight reports that translate data into clear narratives and strategic recommendations for internal teams.
Case Studies & Benchmarking
- Develop compelling case studies from advertiser campaigns that highlight learnings, performance benchmarks, and platform capabilities.
- Create category benchmarks and insight frameworks that demonstrate how brands can maximize impact on the GCash ecosystem.
- Build standardized templates and reporting structures to ensure insights are consistently captured and communicated.
Sales Enablement & Strategic Storytelling
- Produce insight-driven materials that help Account Managers strengthen advertiser pitches and strategic conversations.
- Translate campaign performance and category insights into clear narratives that support GCash’s positioning as a high-impact advertising platform.
- Collaborate with internal teams to integrate insights into pitch decks, marketing materials, and platform storytelling.
Knowledge Management & Continuous Learning
- Establish and maintain a centralized knowledge repository of campaign learnings, benchmarks, and category intelligence.
- Continuously monitor platform performance data and external industry developments to keep insight materials relevant and updated.
- Identify patterns across campaigns to generate forward-looking recommendations that inform future creative strategies and product opportunities.
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package
Company
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