Treebo·2 days ago
2 days ago
Senior Executive-Brand
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What you'll do
- Own the brand asset kit for new property openings and refits: signage, in-room collateral, wayfinding, amenity copy
- Run the check that new and refitted properties launch on-brand, and maintain the punch list where they have not
- Keep the asset library current and make sure ops and design teams are pulling from the right version
- Own listing accuracy across MakeMyTrip, Goibibo, Booking.com and Agoda: names, descriptions, imagery, amenity tags
- Run a rolling audit cycle so problems are caught by us, not by a guest
- Work with distribution and online business to push corrections through the channel manager
- Brief agencies, track timelines, review deliverables against the brand book
- Run AI-first workflows for creative variants and copy, with human review before anything ships
- Coordinate activations and events end to end
- Build and run the monthly brand health report across Google and Booking.com
- Flag recurring friction points by property and by theme so ops can act on them
- Track campaign performance: reach, engagement, sentiment
What they're looking for
- Experience: 1 to 2 years in brand, marketing or content. Internships and management trainee stints count.
- Detail tolerance: A large part of this job is spotting the one listing out of forty that is wrong.
- Writing: You can write a clear brief and clean copy without three rounds of edits
- Data comfort: Working knowledge of Excel or Sheets. You can build a pivot, read a rating distribution and spot the outlier
- AI fluency: You already use AI tools in your own workflow and can show us where they helped and where you had to override them
- Judgment: You will find problems nobody assigned you.
Nice to have
- D2C, retail, hospitality or travel exposure preferred
- Exposure to OTA or channel manager systems
- Basic design skills in Canva or Figma for quick turnarounds
- Any hospitality or travel background
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About the role
Most brand roles are about what goes out. This one is also about what is already out there.
The Treebo brand shows up in three places: on the property itself, on the OTA listings guests read before they book, and in the campaigns we run. Across hundreds of properties and four distribution channels, those three drift apart constantly. Wrong names on listings, outdated imagery, machine-generated copy describing amenities that do not exist, signage that does not match the brand book.
You will own the work that keeps those surfaces true. You will also help build the reporting that tells us where the brand is breaking before a guest tells us in a review.
This is an execution role with real ownership in two areas, reporting to the Brand Manager. You will work daily with online business, ground operations, design and external agencies. Scope covers Itsy, Treebo and Treebo Premium.
What you will own
Brand consistency across the estate
Most brand roles are about what goes out. This one is also about what is already out there.
The Treebo brand shows up in three places: on the property itself, on the OTA listings guests read before they book, and in the campaigns we run. Across hundreds of properties and four distribution channels, those three drift apart constantly. Wrong names on listings, outdated imagery, machine-generated copy describing amenities that do not exist, signage that does not match the brand book.
You will own the work that keeps those surfaces true. You will also help build the reporting that tells us where the brand is breaking before a guest tells us in a review.
This is an execution role with real ownership in two areas, reporting to the Brand Manager. You will work daily with online business, ground operations, design and external agencies. Scope covers Itsy, Treebo and Treebo Premium.
What you will own
Brand consistency across the estate
- Own the brand asset kit for new property openings and refits: signage, in-room collateral, wayfinding, amenity copy
- Run the check that new and refitted properties launch on-brand, and maintain the punch list where they have not
- Keep the asset library current and make sure ops and design teams are pulling from the right version
OTA content and listing hygiene
- Own listing accuracy across MakeMyTrip, Goibibo, Booking.com and Agoda: names, descriptions, imagery, amenity tags
- Run a rolling audit cycle so problems are caught by us, not by a guest
- Work with distribution and online business to push corrections through the channel manager
What you will support
Campaign and content execution
Campaign and content execution
- Brief agencies, track timelines, review deliverables against the brand book
- Run AI-first workflows for creative variants and copy, with human review before anything ships
- Coordinate activations and events end to end
Review intelligence and reporting
- Build and run the monthly brand health report across Google and Booking.com
- Flag recurring friction points by property and by theme so ops can act on them
- Track campaign performance: reach, engagement, sentiment
Vendor and budget operations
- Manage vendor onboarding, quotes and delivery timelines
- Handle invoicing and payment processing against the brand budget, accurately and on time
That last one is unglamorous and it is genuinely part of the job. We would rather say so here.
What success looks like in 12 months
What success looks like in 12 months
- Every live listing across the estate carries the correct brand name, approved imagery and accurate amenity data, and stays that way because there is a cycle keeping it that way
- Every new opening gets a complete brand kit before launch, not after
- A monthly brand health report that ops and leadership actually use to decide where to intervene
What we are looking for
- Experience: 1 to 2 years in brand, marketing or content. Internships and management trainee stints count. D2C, retail, hospitality or travel exposure preferred
- Detail tolerance: A large part of this job is spotting the one listing out of forty that is wrong. If that sounds tedious rather than satisfying, this is not the role
- Writing: You can write a clear brief and clean copy without three rounds of edits
- Data comfort: Working knowledge of Excel or Sheets. You can build a pivot, read a rating distribution and spot the outlier
- AI fluency: You already use AI tools in your own workflow and can show us where they helped and where you had to override them
- Judgment: You will find problems nobody assigned you. We want you to raise them
Nice to have
- Exposure to OTA or channel manager systems
- Basic design skills in Canva or Figma for quick turnarounds
- Any hospitality or travel background
How to apply
Send your CV and one short writing sample. A brief you wrote, a piece of copy that shipped, or a 200 word note on a brand you think is getting something wrong and what you would change. The sample matters more to us than the CV.
Send your CV and one short writing sample. A brief you wrote, a piece of copy that shipped, or a 200 word note on a brand you think is getting something wrong and what you would change. The sample matters more to us than the CV.
Company
Treebo
Bengaluru, India
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