Director, Marketing THV - Germany
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What you'll do
- Define, lead, and continuously refine the Germany Country Marketing Strategy, aligned with European priorities and local market dynamics.
- Act as the senior marketing leader for Germany and active member of the THV Germany Leadership Team, contributing to country strategy, prioritization, and decision-making.
- Translate European strategic priorities into clear, focused, and executable country plans, ensuring alignment, prioritization, and impact.
- Assess market dynamics, including market size, trends, competitive landscape, pricing, and reimbursement, in close collaboration with Business Analytics.
- Lead the end-to-end execution of the country marketing plan across products, indications, and therapy development initiatives.
- Provide strategic oversight of new product and indication launches, ensuring launch readiness, cross-functional alignment, and execution excellence.
- Oversee the creation and deployment of localized marketing materials, ensuring alignment with EU strategy, brand standards, and regulatory requirements.
- Lead the implementation of assigned Therapy Development initiatives, including TAVI pathway optimization programs.
- Define and lead the country event and engagement strategy, including national and regional congresses, symposia, and meetings.
- Build and maintain strategic relationships with Key Opinion Leaders (KOLs) and key healthcare stakeholders.
- Ensure high-quality execution and evaluation of scientific symposia and events, including speaker management and impact measurement.
- Lead, develop, and inspire the Country Marketing team, setting clear direction, priorities, and performance expectations.
What they're looking for
- Demonstrated experience in senior marketing leadership roles, with accountability for strategy and business impact.
- Proven ability to lead and develop teams within complex, matrix organizations.
- Extensive knowledge of marketing strategy, product launches, campaigns, and customer engagement in the MedTech or healthcare environment.
- Strong analytical capability to assess market share, pricing, competitive dynamics, and reimbursement environments.
- Solid clinical knowledge of relevant disease areas and care pathways, including purchasing processes and adoption challenges.
- Strong communication, influencing, and relationship-management skills across all organizational levels.
- Ability to manage competing priorities in a fast-paced environment.
- English and fluent German is required
- Willingness to travel (estimated 30–40%, including occasional multi-day trips).
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
The Edwards Transcatheter Aortic Heart Valves unit (THV) consists of our SAPIEN family of transcatheter aortic and pulmonic heart valves which are the most widely prescribed transcatheter heart valves in the world!
Edwards leadership in transcatheter heart valve replacement includes a commitment to meaningful innovation, rigorous scientific study, extensive clinician training and education, and significant investment in new applications of the technology. The Edwards SAPIEN valve platform continues to raise the bar as the most widely studied transcatheter heart valve worldwide.
The Country Marketing Director Germany is accountable for defining and leading the country marketing strategy to drive sustainable business growth and value differentiation in Germany. This role provides senior marketing leadership at country level, translates European strategy into impactful local execution, and ensures strong cross-functional alignment. As a member of the THV Germany Leadership Team, the role contributes to country decision-making and leads the Country Marketing organization to deliver measurable business outcomes.
How you will make an impact:
Strategic Leadership & Business Accountability
- Define, lead, and continuously refine the Germany Country Marketing Strategy, aligned with European priorities and local market dynamics.
- Act as the senior marketing leader for Germany and active member of the THV Germany Leadership Team, contributing to country strategy, prioritization, and decision-making.
- Translate European strategic priorities into clear, focused, and executable country plans, ensuring alignment, prioritization, and impact.
- Assess market dynamics, including market size, trends, competitive landscape, pricing, and reimbursement, in close collaboration with Business Analytics.
Marketing Excellence & Execution
- Lead the end-to-end execution of the country marketing plan across products, indications, and therapy development initiatives.
- Provide strategic oversight of new product and indication launches, ensuring launch readiness, cross-functional alignment, and execution excellence.
- Oversee the creation and deployment of localized marketing materials, ensuring alignment with EU strategy, brand standards, and regulatory requirements.
- Lead the implementation of assigned Therapy Development initiatives, including TAVI pathway optimization programs.
Customer Engagement & KOL Strategy
- Define and lead the country event and engagement strategy, including national and regional congresses, symposia, and meetings.
- Build and maintain strategic relationships with Key Opinion Leaders (KOLs) and key healthcare stakeholders.
- Ensure high-quality execution and evaluation of scientific symposia and events, including speaker management and impact measurement.
People Leadership & Matrix Collaboration
- Lead, develop, and inspire the Country Marketing team, setting clear direction, priorities, and performance expectations.
- Build organizational capability through coaching, talent development, and effective resource allocation.
- Partner closely with Sales, Clinical, Training, Market Access, Governmental Affairs, and European Marketing teams to ensure integrated execution.
- Represent country insights and best practices in European forums, contributing to regional strategy evolution.
- Demonstrated experience in senior marketing leadership roles, with accountability for strategy and business impact.
- Proven ability to lead and develop teams within complex, matrix organizations.
- Extensive knowledge of marketing strategy, product launches, campaigns, and customer engagement in the MedTech or healthcare environment.
- Strong analytical capability to assess market share, pricing, competitive dynamics, and reimbursement environments.
- Solid clinical knowledge of relevant disease areas and care pathways, including purchasing processes and adoption challenges.
- Strong communication, influencing, and relationship-management skills across all organizational levels.
- Ability to manage competing priorities in a fast-paced environment.
- English and fluent German is required
- Willingness to travel (estimated 30–40%, including occasional multi-day trips).
Company
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